{"id":5152,"date":"2020-08-18T12:37:50","date_gmt":"2020-08-18T12:37:50","guid":{"rendered":"http:\/\/bilkentpost.bilkent.edu.tr\/?p=5152"},"modified":"2020-08-18T12:37:51","modified_gmt":"2020-08-18T12:37:51","slug":"yeni-yil-yeni-bir-trend-yeni-nesil-lokmaci-furyasi-nereye-gidiyor","status":"publish","type":"post","link":"http:\/\/bilkentpost.bilkent.edu.tr\/index.php\/2020\/08\/18\/yeni-yil-yeni-bir-trend-yeni-nesil-lokmaci-furyasi-nereye-gidiyor\/","title":{"rendered":"Yeni Y\u0131l, Yeni bir Trend: Yeni Nesil Lokmac\u0131 Furyas\u0131 Nereye Gidiyor?"},"content":{"rendered":"\n

Fatma Selin Somoncu Comd 331 News Reporting and Writing Sonbahar 19\/20 Final Projesi <\/p>\n\n\n\n

Son y\u0131llarda olduk\u00e7a pop\u00fclerle\u015fen ve her k\u00f6\u015fe ba\u015f\u0131nda a\u00e7\u0131lan \u00e7i\u011fk\u00f6fte d\u00fckk\u00e2nlar\u0131n\u0131n ve tatl\u0131 severlerin g\u00f6zdesi, Balkan tatl\u0131s\u0131 trile\u00e7enin ve yerini 2019\u2019da neredeyse her k\u00f6\u015fe ba\u015f\u0131nda a\u00e7\u0131lan yeni nesil lokma d\u00fckk\u00e2nlar\u0131 ald\u0131. Yeni nesil lokma konseptinde \u00e7e\u015fitli soslar ve s\u00fcslemeler ile servis edilen lokmalar\u0131n i\u00e7i ise farkl\u0131 aromal\u0131 kremalarla dolduruluyor. K\u00f6keni Osmanl\u0131 mutfa\u011f\u0131na dayand\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen ve \u0130zmir\u2019de d\u00fc\u011f\u00fcn, cenaze gibi \u00f6nemli g\u00fcnlerde da\u011f\u0131t\u0131lan lokma; Ankara\u2019da ise sadece ramazan aylar\u0131nda belirli i\u015fletmeler taraf\u0131ndan yap\u0131l\u0131yor. Hali haz\u0131rda, \u0130stanbul \u015eekerciler ve Pastac\u0131lar Odas\u0131’na kay\u0131tl\u0131 1.100 d\u00fckk\u00e2n bulunuyor. Fakat halk\u0131n bu trende olan ilgisinin gitgide azalmas\u0131yla, \u0130stanbul \u015eekerciler ve Pastac\u0131lar Odas\u0131 yetkilerinin verdi\u011fi bilgilere g\u00f6re \u015fu an \u0130stanbul’da a\u00e7\u0131lan her iki lokmac\u0131dan biri kapand\u0131. Ankara\u2019da ise lokmac\u0131lar\u0131n y\u00fczde sekseninin kapand\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. Bu durum i\u00e7in, i\u015fletmelerin standartlar\u0131ndaki d\u00fc\u015f\u00fc\u015f,  \u00e7ok fazla lokmac\u0131 a\u00e7\u0131lmas\u0131 ve t\u00fcketicin bu trende kar\u015f\u0131 ilgisini yitirmesi sebep olarak g\u00f6steriliyor.<\/p>\n\n\n\n

Yeni Nesil Lokmac\u0131lar 2019\u2019da Pop\u00fclerle\u015fti

<\/strong>2018 y\u0131l\u0131nda Atahan Yersel ve M\u00fccahid Kaan Damgac\u0131\u2019n\u0131n Be\u015fikta\u015f Akaretler\u2019de a\u00e7t\u0131\u011f\u0131 Lokmata\u2019n\u0131n ilk \u015fubesinin ard\u0131ndan, yeni nesil lokmac\u0131 furyas\u0131n\u0131n \u00f6n\u00fc arkas\u0131 kesilmedi. 2019\u2019da Lokmacity, Lokmacho, The Loqma, Lokmaland, Lokmala, Lokmades ve Miss Locma gibi farkl\u0131 adlarla a\u00e7\u0131lan bu yeni nesil lokma d\u00fckk\u00e2nlar\u0131 neredeyse her k\u00f6\u015fe ba\u015f\u0131nda belirdi. Hali haz\u0131rda, \u0130stanbul \u015eekerciler ve Pastac\u0131lar Odas\u0131’na kay\u0131tl\u0131 1.100 lokmac\u0131 d\u00fckk\u00e2n\u0131 bulunuyor. Ankara Pastac\u0131lar \u015eekerciler Esnaf Odas\u0131na g\u00f6re ise, ba\u015fkentte yakla\u015f\u0131k 100 yeni nesil lokmac\u0131 vard\u0131.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Son y\u0131llarda olduk\u00e7a pop\u00fclerle\u015fen ve her k\u00f6\u015fe ba\u015f\u0131nda a\u00e7\u0131lan \u00e7i\u011fk\u00f6fte d\u00fckk\u00e2nlar\u0131n\u0131n ve tatl\u0131 severlerin g\u00f6zdesi, Balkan tatl\u0131s\u0131 trile\u00e7enin ve yerini 2019\u2019da neredeyse her k\u00f6\u015fe ba\u015f\u0131nda a\u00e7\u0131lan yeni nesil lokma d\u00fckk\u00e2nlar\u0131 ald\u0131. Yeni nesil lokma konseptinde \u00e7e\u015fitli soslar ve s\u00fcslemeler ile servis edilen lokmalar\u0131n i\u00e7i ise farkl\u0131 aromal\u0131 kremalarla dolduruluyor. K\u00f6keni Osmanl\u0131 mutfa\u011f\u0131na dayand\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen ve \u0130zmir\u2019de d\u00fc\u011f\u00fcn, cenaze gibi \u00f6nemli g\u00fcnlerde da\u011f\u0131t\u0131lan lokma; Ankara\u2019da ise sadece ramazan aylar\u0131nda belirli i\u015fletmeler taraf\u0131ndan yap\u0131l\u0131yor. Hali haz\u0131rda, \u0130stanbul \u015eekerciler ve Pastac\u0131lar Odas\u0131’na kay\u0131tl\u0131 1.100 d\u00fckk\u00e2n bulunuyor. Fakat halk\u0131n bu trende olan ilgisinin gitgide azalmas\u0131yla, \u0130stanbul \u015eekerciler ve Pastac\u0131lar Odas\u0131 yetkilerinin verdi\u011fi bilgilere g\u00f6re \u015fu an \u0130stanbul’da a\u00e7\u0131lan her iki lokmac\u0131dan biri kapand\u0131. Ankara\u2019da ise lokmac\u0131lar\u0131n y\u00fczde sekseninin kapand\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. Bu durum i\u00e7in, i\u015fletmelerin standartlar\u0131ndaki d\u00fc\u015f\u00fc\u015f,  \u00e7ok fazla lokmac\u0131 a\u00e7\u0131lmas\u0131 ve t\u00fcketicin bu trende kar\u015f\u0131 ilgisini yitirmesi sebep olarak g\u00f6steriliyor.<\/p>\n\n\n\n

Yeni nesil lokmac\u0131lar 2019\u2019da pop\u00fclerle\u015fti

<\/strong>2018 y\u0131l\u0131nda Atahan Yersel ve M\u00fccahid Kaan Damgac\u0131\u2019n\u0131n Be\u015fikta\u015f Akaretler\u2019de a\u00e7t\u0131\u011f\u0131 Lokmata\u2019n\u0131n ilk \u015fubesinin ard\u0131ndan, yeni nesil lokmac\u0131 furyas\u0131n\u0131n \u00f6n\u00fc arkas\u0131 kesilmedi. 2019\u2019da Lokmacity, Lokmacho, The Loqma, Lokmaland, Lokmala, Lokmades ve Miss Locma gibi farkl\u0131 adlarla a\u00e7\u0131lan bu yeni nesil lokma d\u00fckk\u00e2nlar\u0131 neredeyse her k\u00f6\u015fe ba\u015f\u0131nda belirdi. Hali haz\u0131rda, \u0130stanbul \u015eekerciler ve Pastac\u0131lar Odas\u0131’na kay\u0131tl\u0131 1.100 lokmac\u0131 d\u00fckk\u00e2n\u0131 bulunuyor. Ankara Pastac\u0131lar \u015eekerciler Esnaf Odas\u0131na g\u00f6re ise, ba\u015fkentte yakla\u015f\u0131k 100 yeni nesil lokmac\u0131 vard\u0131.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Yeni nesil lokmac\u0131lar\u0131n tercih edilmesinin sebebi neydi?<\/strong>
Geleneksel lokman\u0131n aksine \u015ferbet yerine \u00e7ikolata, vanilya, bal-tar\u00e7\u0131n gibi farkl\u0131 soslarla servis edilen ve farkl\u0131 aromal\u0131 dolgularla doldurulan bu lokmalar\u0131n fiyat\u0131 15-19 TL civar\u0131nda. Lokmalar\u0131n sipari\u015finde baz\u0131 waffle d\u00fckk\u00e2nlar\u0131nda oldu\u011fu gibi, m\u00fc\u015fteri men\u00fc \u00fczerinden i\u015faretleyerek lokmay\u0131 istedi\u011fi gibi kendi damak tad\u0131na uyarlayabiliyor.<\/p>\n\n\n\n

Bu yeni nesil lokmac\u0131lar\u0131n, \u00f6zellikle gen\u00e7 m\u00fc\u015fterilere hitap etmesinin nedenleri aras\u0131nda geleneksel lokman\u0131n hem tat hem de konsept olarak, modernle\u015ftirilmesi var. Lokma d\u00fckk\u00e2nlar\u0131 sadece lokma satmakla kalmay\u0131p ayn\u0131 zamanda \u00fc\u00e7\u00fcnc\u00fc nesil kahve gibi, gen\u00e7 nesle hitap eden \u00fcr\u00fcnler sunuyor. Ankara, Bestek\u00e2r Sokak\u2019taki Lokmania\u2019n\u0131n sahibi \u00d6zg\u00fcn Tan\u0131, m\u00fc\u015fteri kitlelerinin genellikle \u00f6\u011frenciler ve 16-30 ya\u015f aras\u0131ndaki ki\u015filer oldu\u011funu belirtti.<\/p>\n\n\n\n

2019 y\u0131l\u0131nda modern ve ilgi \u00e7ekici i\u00e7 dekorasyonu, ak\u0131lda kalan isimleri ve tabelalar\u0131, renkli ve leziz g\u00f6r\u00fcn\u00fcm\u00fcyle yeni nesil lokma sosyal medyan\u0131n g\u00f6zdesiydi. Haziran 2019\u2019da yay\u0131nlanan Glovo’nun verilerine g\u00f6re \u0130stanbullular\u2019\u0131n en \u00e7ok sipari\u015f etti\u011fi tatl\u0131 yeni nesil lokma di\u011fer t\u00fcm tatl\u0131lar\u0131 ge\u00e7erek ilk s\u0131raya yerle\u015fti.<\/p>\n\n\n\n

Ankara Pastac\u0131lar \u015eekerciler Esnaf Odas\u0131, Oda Sekreteri Emre Nergiz de bu durumu \u015fu \u015fekilde a\u00e7\u0131kl\u0131yor: \u201c Her d\u00f6nem farkl\u0131 trendler oluyor. Bir d\u00f6nem waffle ve kumpir modayd\u0131. Ekrem \u00c7o\u015fkun gibi ucuza d\u00f6ner satan d\u00fckk\u00e2nlar da \u015fu anda bu trendlerden biri. Fakat mesela \u0130zmir\u2019de para ile lokma satsan\u0131z sizi ay\u0131plarlar.\u201d<\/p>\n\n\n\n

Ayr\u0131ca, yeni nesil lokma Ankaral\u0131lar\u2019\u0131n damak zevkine hitap eden bir tatl\u0131.  Nergiz, ba\u015fkentin \u00e7ikolata t\u00fcketimi en y\u00fcksek \u015fehir oldu\u011funu; bunun sebebinin, b\u00fcrokrasi, ayr\u0131ca Ankara\u2019n\u0131n so\u011fuk iklimi ve insan\u0131n\u0131n \u00e7ikolataya \u00e7ok sevmesi oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n

Geleneksel Lokman\u0131n K\u00f6keni<\/strong>
Lokma tatl\u0131s\u0131, T\u00fcrkiye, Yunanistan, Arabistan gibi farkl\u0131 \u00fclkelerde, farkl\u0131 adlarla tan\u0131nan geleneksel bir tatl\u0131d\u0131r. Lokma s\u00f6zc\u00fc\u011f\u00fcn\u00fcn k\u00f6keni Arap\u00e7a\u2019da bir a\u011f\u0131z, bir yudum, bir par\u00e7a yemek anlam\u0131na gelen “lukma“ kelimesine dayan\u0131yor. Bug\u00fcn Arap k\u00fclt\u00fcr\u00fcnde var olan “kad\u0131 lokmas\u0131“ lokma \u00e7e\u015fitlerinden biri. Lokman\u0131n hamuru tuz, \u015feker, maya ve un kullan\u0131larak yo\u011furuluyor.<\/p>\n\n\n\n

T\u00fcrkiye\u2019de ise geleneksel lokma ortas\u0131 delikli yuvarlak \u015fekilde ve k\u00fcre \u015feklinde olmak \u00fczere bilinen iki \u00e7e\u015fit lokma var. Bunlardan ilki, Osmanl\u0131 Saray Mutfa\u011f\u0131ndan g\u00fcn\u00fcm\u00fcze ta\u015f\u0131nm\u0131\u015f Saray Lokmas\u0131. Di\u011fer lokma ise \u00f6zellikle \u0130zmir\u2019de s\u0131k s\u0131k yap\u0131lmas\u0131 \u00fczerine \u0130zmir lokmas\u0131 ad\u0131yla da tan\u0131nmaya ba\u015flanan lokma t\u00fcr\u00fc. T\u00fcrkiye\u2019de hay\u0131r i\u00e7in d\u00f6k\u00fcld\u00fc\u011f\u00fcnden lokmaya ay\u0131ca \u201chay\u0131r lokmas\u0131\u201d da deniyor. S\u00fcnnet d\u00fc\u011f\u00fcn\u00fc,\u00a0 d\u00fc\u011f\u00fcn, ni\u015fan ve s\u00fcnnet gibi \u00e7e\u015fitli \u00f6zel g\u00fcnlerde de lokma d\u00f6k\u00fcl\u00fcyor ve \u00fccretsiz olarak servis ediliyor. Saray lokmas\u0131 ile \u0130zmir lokmas\u0131n\u0131n fark\u0131; \u0130zmir lokmas\u0131n\u0131n daha b\u00fcy\u00fck yuvarlaklar halinde ortas\u0131 delikli \u015fekilde d\u00f6k\u00fclmesi ve 3\u2019erli servis edilmesi, saray lokmas\u0131n\u0131n ise daha k\u00fc\u00e7\u00fck yuvarlak k\u00fcre \u015feklinde d\u00f6k\u00fcl\u00fcp 6\u2019l\u0131 olarak servis edilmesi.<\/p>\n\n\n\n

\"\"<\/figure>
\n

Ankara\u2019da ise geleneksel lokma, genellikle sadece ramazan ay\u0131nda d\u00f6k\u00fcl\u00fcyor ve yaln\u0131zca belirli birka\u00e7 i\u015fletme taraf\u0131ndan yap\u0131l\u0131yor. Pelikan Pastanesi\u2019nde tatl\u0131 ustas\u0131 olan Faruk Bey \u201c 27 senedir, her sene 30 g\u00fcn boyunca ramazanda elle lokma d\u00f6keriz. \u0130ftardan bir saat \u00f6nce b\u00fcy\u00fck bir s\u0131ra olur. Ramazanda iftardan \u00f6nce d\u00fckk\u00e2n\u0131n \u00f6n\u00fcnde s\u0131ra oluyor. Bizim gibi birka\u00e7 i\u015fletme d\u0131\u015f\u0131nda ba\u015fkentte bu gelene\u011fi s\u00fcrd\u00fcren pek yok.\u201d diye konu\u015ftu. \u200b \u00d6zg\u00fcn Tan\u0131 ise, yeni nesil lokma i\u00e7in b\u00fcy\u00fck tutkusuna ra\u011fmen, geleneksel lokman\u0131n yeri T\u00fcrk insan\u0131 i\u00e7in ba\u015fka oldu\u011funu belirtiyor. \u00a0<\/p>\n<\/div><\/div>\n\n\n\n

D\u00fckk\u00e2nlar bir bir kapan\u0131yor
\u200b<\/strong>
\u0130stanbul \u015eekerciler ve Pastac\u0131lar Odas\u0131 yetkilerinin verdi\u011fi bilgilere g\u00f6re \u015fu an \u0130stanbul’da a\u00e7\u0131lan iki lokmac\u0131dan biri kapand\u0131. Yeni bir lokmac\u0131 d\u00fckk\u00e2n\u0131 a\u00e7man\u0131n maliyeti 50-60 bin TL\u2019den 100 bin TL\u2019ye kadar \u00e7\u0131kabiliyor. Bir lokma tezg\u00e2h\u0131n\u0131n maliyeti ise 25 bin TL\u2019yi buluyor. \u0130\u015f yapamayan lokmac\u0131lar ya iflas bayra\u011f\u0131n\u0131 \u00e7ekiyor ya da pencerelerine devren sat\u0131l\u0131k ilan\u0131 as\u0131yor. D\u00fckk\u00e2n\u0131n\u0131 kapatanlar tezg\u00e2hlar\u0131n\u0131 10 bin TL\u2019ye sat\u0131yor.<\/p>\n\n\n\n

Durum Ankara\u2019da da farkl\u0131 de\u011fil. Ankara Pastac\u0131lar \u015eekerciler Esnaf Odas\u0131, oda sekreteri, Emre Nergiz, t\u00fcm tatl\u0131c\u0131lar\u0131n \u201cpastac\u0131\u201d kategorisi alt\u0131nda s\u0131n\u0131fland\u0131r\u0131lmas\u0131ndan dolay\u0131, tam say\u0131y\u0131 bilemeseler de; Ankara\u2019da yakla\u015f\u0131k 100 lokmac\u0131 d\u00fckk\u00e2n\u0131 oldu\u011funu, bunlar\u0131n ise y\u00fczde sekseninin kapand\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n

Yeni nesil lokmac\u0131lar\u0131n kapanmas\u0131 konusunda, ba\u015fl\u0131ca neden olarak y\u00fckselen piyasa trendinden fayda sa\u011flamak isteyen d\u00fckk\u00e2n sahiplerinin say\u0131s\u0131n\u0131n \u00e7ok artmas\u0131 ve piyasan\u0131n kendi kendisini h\u0131zla t\u00fcketmesi g\u00f6steriliyor. Ayr\u0131ca, bu trendin art\u0131k cazibesini yitirmesi, \u00f6zellikle gen\u00e7 m\u00fc\u015fterilerin ilgisinin azalmas\u0131 ve i\u015fletmelerin kulland\u0131\u011f\u0131 malzemelerde kaliteden \u00f6d\u00fcn vermesi de bu nedenler aras\u0131nda. Esnaf ise, kalitedeki bu d\u00fc\u015f\u00fc\u015f i\u00e7in \u00fclkede halen etkisi s\u00fcrmekte olan ekonomik kriz ve malzemelerdeki fiyat art\u0131\u015f\u0131n\u0131 sorumlu tutuyor.<\/p>\n\n\n\n

Ayr\u0131ca, bu konuda y\u00fcksek fiyatlar da etkili. Emre Nergiz, \u00f6zellikle tulumba tatl\u0131s\u0131na benzer \u015fekilde \u00fcretilen lokman\u0131n maliyeti ile sat\u0131\u015f fiyat\u0131 aras\u0131nda bir u\u00e7urum oldu\u011funu, t\u00fcketicinin de bunu fark etti\u011fini dile getirdi.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Usta Faruk Bey ise bu durumu \u015f\u00f6yle yorumluyor: \u201cTeknoloji \u00e7\u0131kt\u0131, mertlik bozuldu. Bu lokmalar makine ile d\u00f6k\u00fcl\u00fcyor ve gen\u00e7 kesime hitap ediyor. 2 y\u0131l s\u00fcren bu trend, art\u0131k t\u00fckenme noktas\u0131na geldi.  Bah\u00e7eli\u2019deki 12-13 d\u00fckk\u00e2ndan geriye 2-3 tane kald\u0131.\u201d
\u200bS\u0131rada ne var?<\/strong>
T\u00fcketiciler ise San Sebastian Cheesecake\u2019i ve yeni nesil lokmadan sonra pop\u00fclerle\u015fecek yeni trendin ne oldu\u011funu merak ediyor.
\u00dcnl\u00fc gurme Vedat Milor de bu konudaki tahminini, noter huzurunda kapal\u0131 bir zarfta koydu\u011funu belirten bir tweet payla\u015ft\u0131.<\/p>\n\n\n\n

\"Picture\"<\/figure>\n\n\n\n

\u200bKAYNAKLAR<\/strong>
S\u00f6zl\u00fc Kaynaklar<\/strong><\/p>\n\n\n\n